AI-built native sections
Describe what you want, or let Wingman recommend it. Get a brand-matched Online Store 2.0 section — live in minutes, not a freelancer ticket.
Brand heroReviewsSize guideFAQBundlesCountdown+40 more
Now inviting early-access merchants
Ten storefront apps, replaced by one that thinks.
One app for sections, campaigns, and an approval-gated agent — it reads your store, installs what's missing, and never acts without your yes.
Native OS 2.0 sections · Approval-gated agent · Zero theme lock-in
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Works with your stack
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The problem
A dozen apps run your storefront. You can't say what half of them do.
Every campaign, every tweak, every new section is another app, another monthly fee, or another freelancer invoice. Your theme gets heavier, your store gets slower — and nobody's sure what's still earning its keep.
Your storefront stackPer month
Section builder1 of 40 used$19
Countdown timerunused$9
Product reviewsactive$15
Upsell & bundlesslows store$29
Banner schedulermanual$12
FAQ & size guideactive$8
6 apps · 4 you forgot you're paying for$92/mo
WingmanEverything above — one app, one login, run by AI All-in-one
How it works
Reads, recommends, installs — you just say yes.
An AI storefront manager that works inside your theme, not another page builder.
- 01
Reads your store
Wingman scans your live theme, sections, and speed — and sees exactly what's missing.
- 02
Recommends what's missing
A plain-language list: brand hero, size guide, reviews, a scheduled sale banner.
- 03
You approve
Nothing ships until you say yes. Preview every change on a safe copy of your theme first.
- 04
Installs native
Approved sections drop in as native OS 2.0 files. Yours to keep, even if you uninstall.
One app, not twelve
Everything your storefront needs, in one app.
No more stitching together a section builder, a scheduler, a reviews app, and a freelancer. Wingman does all of it — and asks before it acts.
At launch
Campaign scheduler
Queue sale banners and seasonal sections — they publish and revert on time. No midnight edits.
At launch
Approval-gated agent
Delegate multi-step changes. Wingman previews everything and waits for your yes before it touches your store.
Store scorecard
Conversion, performance, SEO, accessibility, and AI-agent readiness — scored, with fixes ranked by impact.
Brand-matched
Reads your fonts, colors, and voice — so every new section looks like you built it yourself.
Native & yours
Plain Online Store 2.0 Liquid. Zero lock-in — keep every section even if you uninstall Wingman.
How it compares
Not a page builder. Not a freelancer. Not a section marketplace.
Every other option makes you choose between speed, fit, and control. Wingman is the lighter, native, AI-driven way to run your storefront — and it schedules your campaigns too.
Hiring a developer
- Expensive for every small task
- Slow turnaround
- You wait for every change
- No help running campaigns
Page builder
- Separate, heavy editor
- Can create lock-in
- Overkill for sections
- Still manual for campaigns
Section marketplace
- Generic, one-size templates
- One-off purchases add up
- No brand matching
- No campaign scheduling
WingmanBest fit
- Native sections, AI-matched to your brand
- You approve every change
- Edited in Shopify's own theme editor
- Schedules your campaigns (at launch)
- Starts free
A freelancer charges $50–150/hr; page builders run $99–599/mo. Wingman starts free.
FAQ
Questions, answered
The short version: real AI help, but your storefront stays native and under your control.
Still have a question? Talk to usNo. Wingman only writes to your theme after you approve the change and choose the target theme — and that's true for the AI agent too. It plans; you approve; it acts.
Sections you've already installed keep rendering as normal theme files. AI editing, scheduling, updates, and management pause until you're back. A cleanup tool can remove Wingman's sections anytime.
Yes. The agent can read and suggest freely, but every step that writes to your store — install, publish, schedule — stops for your approval, and everything is logged and reversible. (The agent arrives on Pro at launch.)
Schedule a theme to publish and roll back automatically, or show and hide any section on a one-time or recurring timer — timezone-safe. (Coming at launch.)
Wingman is built for Online Store 2.0 JSON themes — Dawn and modern themes. It checks compatibility before every install.
No. Wingman is a visual workflow. Code validation happens behind the scenes; you never touch Liquid.
There's a free plan to start. Paid plans add more sections, scheduling, the agent, and AI credits. Early-access founders lock in launch pricing — join the list for details.
Wingman is in early access now. Join the list to test it before the public App Store launch.
Help shape Wingman before launch.
Founding users get early access, direct input on the roadmap, and launch pricing.
Early access
Run your Shopify storefront with an AI manager on your side.
We're inviting Shopify merchants to test Wingman before launch. Tell us about your store and what you want to improve — we'll reach out when your beta invite is ready.
- Founding users help shape the first section library and the agent
- Direct line to the founder during the beta
- Lock in 3 months of Pro free at launch
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